The county or state fair is one of the last places people consider when giving examples of when customer service is a high priority. One of the things that is interesting about this is that customer service is actually an important aspect of all businesses and fields. However, applying to the circumstances of something such as a fair or carnival actually serves to exemplify the universal nature and importance of excellent customer service skills. Steve Barbarich is more than aware of this need and has incorporated it into his business philosophy.
A state fair can be an extremely busy event and many aspects of customer care will come into play. This actually begins with the planning and layout of the event, and ensuring that there are adequate restrooms and first aid services, as well as information booths and easy access to needs such as ticket sales. A well planned fair also makes finding specific attractions easy and convenient, and places rides and associated features in a similar location. Many people consider the food at a fair to be one of its greatest attractions, and having many venues with standard items is important to prevent frustrating lines and waits. It is also logical to not place ice cream or cotton candy stands next to a large roller coaster.
While the fair is taking place the atmosphere can be hectic and sometimes chaotic. Instead of letting customer service skills take a back seat, it is important to realize that they are needed at that time as much as ever. This covers everything from a friendly and helpful voice at an information booth, to a constant eye on ride safety and the well being of the fair patron. Staff members who are tending the specific rides should always be watching for potential malfunctions or precarious patron behaviors or seating placement circumstances.
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