Two Singaporean animation artists, working for the company, MediaCorp, joined a group of delegates at one of the largest animation fairs in the world. Just a few months ago, in March the trade show which draws international artists and animation studios, the MIPTV, was held in France at Cannes. The artists Jeanette Aw and Qi Yuwu, brought their film, “The Little Nyonya”. This is a story of a girl, as she grows into womanhood.
Born of Chinese heritage and raised in the Peranakan culture in Singapore, the storyline follows her life and illustrates the various aspects of this cultural group. This is a dramatic animation film. And last year, throughout the five star hotels in Singapore, the private homes of the locals, and in theaters across the island, “The Little Nyonya ” became the most watched program in fifteen years. The Singaporean delegation in Cannes was made up of ten people, with hopes of finding backing and world-wide distribution.
This was no small line-up of the industry of animation. Three other films made their debut on the market, including the Jim Henson Company‘s collaboration “Dinosaur Train”. This film has sold in Canada and Norway, being broadcast by Nickelodeon’s division in Australia. These trade shows are important no only for the securing of distribution of the films, but for the other business ventures as well, as the Jim Henson Co. has secured the production of toys and educational pre-school products which relate to this series.
Another animated film of the Singapore company Sparky Animation debuted in March at Cannes. The series, titled “Jack” has a target audience of the age group of children 6 to 9 years of age. This series follows a tiny alien as he and his friends take discovery adventures around the world. All these films and series have leaned this year to not only entertain children, but to provide fun and exciting ways for children to learn about history and science and about the world that we all live in.
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